Privacy Policy

Last updated:

1. Introduction

Lovelybeautrenew Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (lovelybeautrenew.shop) and place orders for Vitara Blend.

2. Information We Collect

2.1 Information You Provide Directly

When you place an order or contact us, we may collect the following information:

• Full name
• Phone number and phone code
• Email address (via contact form only)
• Delivery address (collected during phone confirmation)
• Any other information you voluntarily provide in messages or inquiries

2.2 Information Collected Automatically

We use cookies and similar technologies to collect information about your browsing behaviour, including:

• IP address and device information
• Pages visited and time spent on each page
• Search queries and interaction patterns
• Referring website and browser type

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Contact you to confirm order details and delivery arrangements
• Respond to your inquiries and provide customer support
• Improve our website and services
• Analyse site usage and performance
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on the following legal grounds:

• Contract Performance (Art. 6(1)(b)): Processing necessary to fulfil your order
• Legal Obligation (Art. 6(1)(c)): Processing required by law
• Legitimate Interest (Art. 6(1)(f)): Our business interests in improving services and preventing fraud
• Consent (Art. 6(1)(a)): Where you have provided explicit consent for marketing or analytics

5. Sharing Your Information

We do not sell, rent, or lease your information to third parties. However, we may share your data with:

• Delivery partners: To fulfil and track your order
• Payment processors: If you provide payment information (though we typically collect payment on delivery)
• Service providers: Analytics providers and hosting companies that assist in operating our website
• Legal authorities: When required by law or to protect our rights

6. Third-Party Services

6.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as your IP address, browser type, and pages visited. For more information, visit Google's Privacy Policy.

6.2 Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This involves tracking your actions on our site if you arrive via a Google Ad.

6.3 Google Maps

Our contact page includes an embedded Google Map. Google processes location data. See Google's Privacy Policy for details.

7. Cookies and Tracking

We use cookies to enhance your experience. You can control cookie preferences through our cookie management tool on the website. We distinguish between:

• Strictly Necessary Cookies: Required for site function and security
• Analytics Cookies: Help us understand site usage (Google Analytics)
• Marketing Cookies: Used for advertising and conversion tracking (Google Ads)

8. Data Retention

We retain your information for as long as necessary to provide services and comply with legal obligations. Typically:

• Order and contact information: 3 years (for accounting and dispute resolution)
• Analytics data: As per Google Analytics default retention (26 months)
• Marketing data: Until you unsubscribe or object

9. Your Rights

Under GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate information
• Erasure: Request deletion of your data (right to be forgotten)
• Restrict Processing: Limit how we use your data
• Portability: Receive your data in a portable format
• Object: Oppose processing for specific purposes
• Withdraw Consent: Revoke consent for marketing or analytics at any time

To exercise any of these rights, please contact us at info@lovelybeautrenew.shop.

10. Complaints

If you believe we have mishandled your data, you may file a complaint with your national data protection authority. For the United Kingdom, the relevant authority is the Information Commissioner's Office (ICO). Visit www.ico.org.uk for more information.

11. International Data Transfer

Your data is primarily stored in the United Kingdom. If we transfer data outside the UK, we will implement appropriate safeguards in compliance with GDPR.

12. Children's Privacy

Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect information from children. If we become aware of such collection, we will delete it immediately.

13. Contact Us

For privacy questions or to exercise your rights, contact:

Lovelybeautrenew Ltd
12 Regent Street, London SW1Y 4PE
United Kingdom
Email: info@lovelybeautrenew.shop
Phone: +44 20 7946 0958